Shopify B2B / Plan expansion

Key B2B features
now available on plans other than Plus

Merchants on Basic, Grow, and Advanced plans can start wholesale using the B2B features built into the admin. No extra fee.

On this page
  1. What's changing (understand in 30 seconds)
  2. B2B features now available on non-Plus
  3. Catalogs are assigned via Markets (diagram)
  4. Non-Plus vs Plus comparison
  5. Supported plans
  6. 5 points engineers should know
  7. 3 use cases you can apply to your business
  8. One-line summary for pitches

1What's changing

Key B2B (wholesale) features that used to be Plus-only are nowusable from the admin on Basic, Grow, and Advanced plans.
And at no extra cost. Even small to mid-sized stores can start wholesale with native features alone.

Before: B2B was Plus-only

Using native B2B features required the Plus plan. Non-Plus stores had to fill the gap with apps if they wanted to do wholesale.

Now: Available on Basic / Grow / Advanced too

Key B2B features such as company profiles, payment terms, and volume pricing are now usable from the admin at no extra cost (with some limits).

2B2B features now available on non-Plus

The article lists the following 6 features available on Basic, Grow, and Advanced.

×3

B2B catalogs (up to 3)

Up to 3 active B2B catalogs.Assigned via Markets.

Company profiles

A mechanism to manage business customers as "companies" (company profiles).

Payment terms

Configure conditions such as due dates (payment terms). The foundation for net-terms operations.

Volume pricing

Set prices based on quantity (volume pricing). Build tiered wholesale pricing.

ACH

ACH payments US only

Bank transfers (ACH payments). Availablein the U.S. only.

Stored credit cards

Store cards for reuse (vaulted credit cards). Smooth recurring orders.

All of these are available at no additional costas explicitly stated in the article.

3Catalogs are assigned via Markets

B2B catalog A B2B catalog B B2B catalog C Up to 3 (active) Markets Assign catalogs B2B buyers (per company) Company profile Payment terms Volume pricing ACH (U.S.) / stored cards Purchase at dedicated wholesale prices
On non-Plus, catalog assignment is via Marketsas explicitly stated in the article. This differs from the Plus-only path of "direct assignment to companies and locations."

4Non-Plus vs Plus comparison

ItemBasic / Grow / AdvancedPlus only
Number of B2B catalogs Up to 3 Active catalogs Unlimited Customer-specific price catalogs
Catalog assignment Via Markets To companies and locationsDirect assignment
Company profile Available Available
Payment terms / volume pricing Available Available
ACH payments / saved cards Available(ACH is US only) Available
Partial payments × Supported
Deposits × Supported
Additional cost None —

* Unlimited catalogs (customer-specific pricing), direct assignment to companies/locations, partial payments, and deposits remain Plus-onlyas explicitly stated in the article.

5Supported plans

Basic
Core B2B features available
Grow
Core B2B features available
Advanced
Core B2B features available
The article does not state the launch date, supported countries (other than ACH being US only), or whether the rollout is staged. Check each store's admin to confirm actual availability.

65 key points for technical teams

¥0

1. Unlocked at no additional cost

These features are available at no additional cost. You can launch B2B without upgrading to Plus.

2. Up to 3 catalogs, assigned via Markets

Non-Plus stores can have up to 3 active B2B catalogs. Assignment is designed to go through Markets.

ACH / US

3. ACH payments are US only

ACH payment availability is limited to the US. Do not rely on it when designing B2B payments for stores outside the US.

4. Native features (no apps required)

Company profiles, payment terms, volume pricing, and saved cards are standard admin features. No need to install or maintain wholesale apps.

Plus

5. Know the Plus migration points at scale

Unlimited catalogs (customer-specific pricing), direct assignment to companies/locations, partial payments, and deposits are Plus-only.The point where partners or price tables grow and 3 catalogs are no longer enough, or where invoice splitting becomes necessary, is the decision line for upgrading to Plus.

73 practical use cases

Wholesale
USE CASE 1

Basic / Grow stores can "launch wholesale with native features alone"

Challenge
A small brand launched as B2C, but wholesale inquiries from retailers are growing. They lack the resources to upgrade to Plus and want to avoid installing and maintaining a wholesale app.
Approach
Register partners with company profiles → set wholesale pricing with volume pricing → assign B2B catalogs (up to 3) via Markets.
Impact
Open a wholesale channel at zero additional cost. Manage inventory and orders centrally in the same admin as B2C.
Technical notes
Up to 3 active catalogs. A practical design is to group customers into 3 price tiers (e.g., list price / retailer / distributor).
Payment terms
USE CASE 2

Bringing net-terms + ACH invoicing in-house for US transactions

Challenge
US wholesale customers ask for invoice billing with bank transfer, but currently only immediate card payment is available.
Solution
Set due dates with payment terms and enable ACH payments (US). Combine with vaulted cards for recurring buyers.
Impact
Bring the customer payment experience closer to B2B standards, improving deal conversion and retention. Expand payment method options.
Technical notes
ACH is US-only. Split (partial) payments and deposits on invoices are Plus-only, so consider moving to Plus if deposit workflows are essential.
USE CASE 3

A cost-cutting replacement from wholesale apps to native B2B

Challenge
On non-Plus stores, wholesale and member pricing are implemented via third-party apps, piling up monthly fees, maintenance, and customization debt.
Solution
Consolidate functionality into company profiles, volume pricing, and B2B catalogs (up to 3), and phase out third-party apps gradually.
Impact
Reduce app subscription costs and standardize operations. Keep checkout-to-order consistent with native functionality.
Technical notes
First verify whether requirements can be met with the 3-catalog limit and Markets-based assignment. Complex per-customer pricing that does not fit will require Plus.

8One-line summary for proposals

"Company profiles, payment terms, volume pricing, vaulted cards, ACH (US), and up to 3 B2B catalogs are now available
on Basic / Grow / Advanced at no additional cost.
Non-Plus stores can start native wholesale. Unlimited catalogs, direct assignment, partial payments, and deposits remain Plus-only."