Shopify Analytics / New feature

Set Targets directly in Analytics
With a gauge that shows your progress in real time

Set how high you want to reach for key metrics like total sales, orders, and conversion rate. A gauge showing your progress rate, current/target value, and days remaining visualizes how you're doing every time you open Analytics.

What's on this page
  1. What this actually lets you do (a 30-second overview)
  2. The 4 elements that make up a target
  3. Track progress with a real-time gauge
  4. Example: $20,000 in net sales for the online store in Q2
  5. Manage multiple targets in one place with the Target index
  6. Time period: from a week up to 2 years out, editable later
  7. 5 key points for developers
  8. 3 use cases you can put to work
  9. A one-line summary you can use in a pitch

1What this actually lets you do

Within Shopify Analytics, for key metrics you can now set Targets (goal values) directly .
The targets you set let you track progress in real time with a visual gauge , and pin them to your dashboard with one click.

Before: just viewing your results

Analytics was a place to show where things stand right now. Comparing against your goals tended to rely on manual work in a separate spreadsheet or the like.

Now: goals and progress on the same screen

Set a goal for each metric and show a progress gauge inside Analytics. Results and goals come together in a single view.

2The 4 elements that make up a target

Just "choose a metric → add filters → set a time period → enter the value you want to reach" and your target is ready.

① Choose a metric Total sales / Orders / CVR, and many more ② Add filters Sales channel / Products, etc. ③ Set a time period Week / Month / Quarter / Custom ④ Enter a target value you want to reach amount / quantity Target complete
Metrics: gross sales, orders, and conversion rate and dozens more to choose from. With filters, specific sales channels or products you can narrow it down to.

3Track progress with a real-time gauge

When you create a target, it comes with a visual gauge showing progress. Three things are displayed:

65% percentage complete 65% current vs target $13,000 / $20,000 days remaining 28 days left

* Numbers shown are illustrative. Actual values update in real time based on your store's data.

Add it to your dashboard with one clickso the gauge is visible every time you open Analytics. That makes daily progress checks easy to turn into a habit.

4Example: $20,000 in net sales for Q2 on the online store

This diagram illustrates the example given in the article.

Metric
Net sales
(Net sales)
Filter
Online store
Channel
Period
Q2
(Q2)
Target value
$20,000
Create a target with these four, and the gauge instantly shows where you stand. Add it to your dashboard with one click, and you can check it every time you open Analytics.

5Manage multiple goals in one place with the Target index

When you're tracking multiple goals at once, the newly added Target index brings everything you're tracking into a single view.

Target index | Goals being tracked Net sales · Online store · Q2 65% Orders · All channels · This month 42% Conversion rate · Product A · This week 88%
* The diagram above is illustrative. Line up goals by channel, product, and metric to see each one's progress at a glance.

6Time frame: from a week up to two years out, editable later

Targets are designed to grow with your business. There's a wide range of time frame options, and you're free to edit them after setup.

Week

By the week

For near-term, short-term goals.

Month

This month / next month

Aligned with monthly KPIs.

Q

Quarter

Planning on a quarterly basis.

∞

Custom (up to 2 years ahead)

Specify any time period you like.

Editable at any time. Because you can edit it even after the period has ended, you can use it to record final results or adjust targets after the fact.

75 key points for technical users

1. Your existing Analytics metrics work as-is

Choose from total sales, number of orders, conversion rate, and "dozens more." This isn't a new metric system—a target axis is layered onto your existing metrics.

2. The filter dimensions are channel and product

The filters the article explicitly names are "sales channel" and "product." Combining them lets you create segment-level targets. Whether other dimensions are supported isn't stated.

3. Periods are week / month / quarter / custom (up to 2 years ahead)

It handles everything from short-term to mid- and long-term continuously. Since you can edit even after a period ends, after-the-fact target adjustments and history management are possible as-is.

4. The gauge calculates 3 metrics in real time

Percentage complete / current value vs. target value / days remaining. The display updates in real time, and you can pin it to a dashboard with one click.

API ?

5. There is no mention of API / automation in this article

This article is limited to operations in the Analytics admin (creating, editing, the Target index, and adding to a dashboard). As for handling via the GraphQL Admin API, Webhooks, and the like, it isnot covered in this article. If you want to handle it programmatically, you'll need to verify that separately.

83 use cases you can apply to your work

USE CASE 1

Consolidating KPI management from a separate tool into Analytics

Challenge
Targets for sales, order count, and CVR are managed in a spreadsheet and manually reconciled against Analytics actuals every time, which is tedious.
Approach
Create a target for each key metric and keep the gauges permanently on a dashboard, consolidating actuals and targets on a single screen.
Result
Targets and progress are visible together in the same view in real time, reducing the effort spent on progress checks and report preparation.
Technical note
Metrics can be chosen from total sales, order count, CVR, and many more. Three figures are displayed: percentage complete, current value/target value, and days remaining.
USE CASE 2

Tracking targets separately by channel and by product

Challenge
You want to set separate targets for the online store, other channels, and focus products to track how each is doing, but there was no way to manage them across the board.
Approach
Create multiple targets that specify a sales channel or product via filters, then list and compare them side by side in the Target index.
Result
Performance can be viewed individually by channel and by product, giving you a basis for allocating resources and prioritizing initiatives.
Technical notes
Example from the article: a pattern that filters to the Online Store channel and sets a net sales target of $20,000 for Q2.
USE CASE 3

Quarterly and annual planning and mid-period reviews

Challenge
Even when quarterly or annual goals are set, there's no established process for checking progress or adjusting targets mid-period.
Solution
Set targets for a quarter or a custom period (up to two years out) and adjust mid-period while watching the days remaining. You can also edit after the period ends to record the final result.
Impact
Mid- to long-term goal management is handled entirely within Analytics, so you can spot lagging progress early and change course.
Technical notes
Periods can be weekly, monthly, quarterly, or custom. Editing is possible at any time, including after the period ends.

9One-line summary for proposals

"A new feature that lets you settarget values directlyfor key metrics in Shopify Analytics, and track
attainment rate, current value vs. target, and days remainingwith a real-time gauge.
You can filter by channel or product, and set periods from a week to up to two years out, with free editing afterward.
It lets you consolidate KPI management from a separate tool into Analytics."