Shopify Collective / New feature (U.S.)

U.S. retailers
can now set their own "retail price" in Shopify Collective

Retailers connected to a supplier can turn off price sync and set their own retail prices—higher or lower than the supplier's listed price—for imported products. For existing connections, sync remains on by default.

What's on this page
  1. What's actually changing (in 30 seconds)
  2. How it works: price sync ON / OFF and the retail price flow
  3. 4 key facts to know
  4. Price sync ON (previous) vs OFF (set your own retail price)
  5. Who it's for and prerequisites
  6. How to use it (per the article)
  7. 5 points for developers to know
  8. 3 use cases for your business
  9. A one-line summary you can use in a pitch

1What's actually changing

Connected to a supplier in Shopify Collective, U.S. retailers can now turn off price syncand set the retail price of imported products themselves—higher or lower than the supplier's listed price.
However, for existing connections, sync remains on by default. To adjust prices, retailers need to change this setting themselves.

Previously: prices synced to the supplier

The retail price of imported products followed the supplier's listed price. Retailers couldn't change it on their own.

¥ On your own

Going forward: sync OFF, your own price

Turn off price sync and you can set your own retail price either above or below the listed price.

2How it works: price sync ON / OFF and the retail price flow

Supplier Cost price $40 (unchanged) Suggested retail price $100 List product on Collective price sync ON (default) Retailer store Retail price = $100 Follows the suggested price price sync OFF (set it yourself) Retailer sets it themselves $129 or $89 (free to go up or down) Order details page The supplier can check the retail price the retailer set * Cost price is not affected at all
Shopify Collective : A mechanism that connects retailers and suppliers, letting a supplier's products be brought into a retailer's store (the article assumes this connection). This change opens up the right to decide the retail price of those imported products to the retailer.

34 key facts to keep in mind

1. The default is "sync ON"

On all existing connections, price sync stays on. Unless the retailer changes the setting themselves, prices keep syncing as before.

2. You can set it higher or lower

When you turn off sync, you can set your own retail price higher or lower than the supplier's suggested price.

3. Visible to the supplier

The retail price set by the retailer can be checked by the supplier on theorder details page. The price is never hidden.

cost

4. Cost price stays the same

Even if the retailer changes the retail price,the supplier's cost price is not affected at all.

Shopify's recommendation : Retailers with existing connections should contact their supplier before changing the retail price to align on expectations (their pricing policy).

4Price sync ON (the old way) vs OFF (set your own retail price)

Itemprice sync ON (default)price sync OFF
Who decides the retail price Supplier Follows the suggested price Retailer Set it yourself
Relationship to the listed price Always matches Free to go above or below
Initial state on existing connections This is the default Takes effect only once the retailer changes the setting
Supplier visibility Listed price = retail price The configured retail price can be viewed on the order details page
Cost price No impact No impact (unchanged)

5Scope and prerequisites

Scope

U.S. retailers

The article explicitly targets "U.S. retailers." You must already be connected with a supplier on Shopify Collective.

Prerequisite

Connection with a supplier

Assumes an established relationship in which you're connected with a supplier on Collective and importing their products.

Note

An explicit setting change is required

On existing connections, sync stays ON. To adjust prices, the retailer must change the setting themselves.

The exact location and steps in the settings screen, supported plans, and whether the supplier can approve/reject the retailer's price changes are not stated. Verify the actual behavior in the admin before adopting it.

6How it works in practice (based on the article)

1

Contact the supplier in advance

For existing connections, align on your approach before changing prices (recommended by Shopify).

2

Turn off price sync

Switch price sync off for the target connection/products (UI location not stated).

3
¥

Set your own retail price

Enter your own retail price, either above or below the listed price.

Even if you change the price, the supplier's cost price doesn't change, so you can adjust just your margin design without any risk on the cost or settlement side. The retail price you set is also visible to the supplier in the order details.

7Five points engineers should keep in mind

1. Safe-side default (backward compatible)

Existing connections keep price sync ON. Behavior changes only via explicit opt-in, so existing price displays aren't broken by design.

OFF ¥

2. "Sync OFF" is the trigger for pricing freedom

Setting your own prices is a two-step move: turn price sync off. As long as sync stays ON, your custom prices won't take effect.

3. Cost and retail price are separated

The cost price isn't affected by retail price changes. Procurement settlement and profit calculations can be handled independently of the retail price.

4. Prices are transparent to both parties

Your configured retail price is visible on the supplier's order detail page. Operating in a way that hides your pricing strategy isn't anticipated.

API ?

5. No specs given for API / automation / regional expansion

The article doesn't specify how price sync is configured or how retail prices are handled via the Admin API or Webhooks, when it will expand beyond the US, or whether suppliers can approve changes.Validate in a sandbox before building bulk price updates or app integrations—be sure to do this.

8Three use cases you can put to work

Margin
USE CASE 1

"Margin design" decoupled from the cost price

Challenge
Retail prices for products imported via Collective were locked to the supplier's listed price, so they couldn't be aligned with our own margins or brand strategy.
Action
Turn price sync off and set your own retail price on top of the listed price to secure the margin you're targeting.
Result
Pricing aligned with category and brand policy becomes possible, letting you actively control your margins.
Technical note
The cost stays fixed, so you can adjust margin alone without breaking the profit = retail price − cost formula.
-20% SALE
USE CASE 2

Freeing up pricing strategy—sales, premium positioning, and more

Challenge
Even when we wanted to run promotions or bundles—or conversely position products as premium—prices were tied to the listed price, leaving us no room to act.
Action
With sync off, set prices to suit the situation: below the listed price during campaigns, above it for brand positioning.
Result
You can support both sale-driven traffic and high-value selling, using price as a promotional lever.
Technical note
Contact the supplier and agree on your approach before making changes (Shopify recommends this). Design your workflow around the fact that prices are visible to the supplier in the order details.
Consistency
USE CASE 3

A "unified pricing policy" across multiple suppliers

Challenge
For products imported from multiple suppliers, listed-price baselines varied, and the store's overall pricing structure lacked consistency.
Action
Turn sync off for the target products and align retail prices to your own pricing policy (rounding, price bands, shipping-included, etc.).
Result
You can deliver a consistent pricing experience across suppliers, boosting brand trust and CVR.
Technical note
The article doesn't mention whether bulk configuration or an API is available for large volumes. Start by taking inventory of the target products, gauge the scope of manual work, then consider automation.

9A one-line summary you can use in your pitch

"If U.S. Collective retailers turn off price syncing, they can set retail prices—without changing the cost of goods—above or below the suggested price on their own.
Existing connections default to syncing ON, soyou only gain this freedom for the ones you explicitly turn off. Since prices are also visible to suppliers,a quick heads-up before making changesis the key to smooth operation."