Shopify Payments / Markets / New feature

Run multiple legal entities within the same country
from a single Shopify store

Multiple legal entities within the same country—previously handled with separate stores or expansion stores—can now be consolidated into one store by combining Markets and Shopify Payments. You keep sales, payouts, and compliance tied to the correct entity while lowering management costs.

On this page
  1. What's actually changing (in 30 seconds)
  2. How it works: bundling multiple entities in one store
  3. What you can now do (6 points from Shopify)
  4. Old vs. new approach
  5. Eligible merchants and prerequisites
  6. How it works in practice (3 steps)
  7. 5 points developers should know
  8. 3 practical use cases
  9. A one-line summary you can use in a pitch

1What's actually changing

Until now, merchants with separate legal entities within the same country could onlysplit into a separate store per entityor build a workaround with an expansion store —there was no other way.
Going forward,you can set up multiple Shopify Payments accounts within a single Shopify store using Marketsand tie sales, payouts, and compliance to the correct legal entity.

Before: a separate store per entity

Even within the same country, a different entity meant a separate store. Product data, inventory, staff, and operations were scattered, driving up management costs and duplicated work.

A B C

New approach: one store × multiple Payments accounts

Use Markets to create a section for each entity and link each section to its own Shopify Payments account. You can run everything from a single admin.

2How it works: bundling multiple entities in one store

A single Shopify store (shared products / inventory / staff / order management) Contains per-entity markets powered by Markets Market A : Online D2C Shopify Payments account A → Sales recorded to Entity A Market B: Retail / Store Shopify Payments account B → Sales recorded to Entity B Market C: B2B Wholesale Shopify Payments account C → Sales recorded to Entity C Payouts, tax & compliance Entity A bank account / Entity A number Payouts, tax & compliance Entity B bank account / Entity B number Payouts, tax & compliance Entity C bank account / Entity C number
The key is "Markets" : By assigning Shopify Payments accounts on a per-Market basis, you can split sales and payouts across separate entities even within the same country. Products, inventory, staff, and order management stay shared in a single store.

3What this enables (the 6 use cases Shopify lists)

Web Shop

Run online and retail under separate entities

A setup that treats the e-commerce division and the physical-store division as separate entities within the same country.

A different entity per store

Supports cases where multiple retail locations are each registered as separate legal entities.

B2B D2C

Separate B2B and D2C into different entities

Supports organizational structures that run the wholesale business and the consumer-facing business as separate entities.

Attribute sales, payouts & compliance to the right entity

Lets you tie sales / payouts / compliance to the relevant business entity.

Less duplicate admin work

Consolidate duplicate operations spread across multiple stores into a single store.

flex

Keep organizational flexibility

Keep your business structure flexible while consolidating operations into a single Shopify store.

4Old approach vs. new approach

ItemOld (separate stores / expansion-store workaround)New (1 store × multiple Shopify Payments)
Number of stores Multiple Split by entity One Split internally via Markets
Shopify Payments 1 store = 1 account Multiple accounts within 1 store
Sales & payout attribution Split by store Attributed separately by Market (= legal entity)
Compliance Requires management per legal entity Correctly tied to the relevant legal entity
Products, inventory & operations Duplicated across multiple stores Consolidated into a single store
Typical case Expansion stores + manual operation Run Online/Retail/B2B by legal entity

5Eligible merchants & prerequisites

Merchants with multiple legal entities

This targets cases with more complex business structures, where different legal entities run the business within the same country ("more complex business structures").

"eligible merchants" only

It only states that there are conditions for which merchants are eligible; the specific criteria (plan, region, sales volume, etc.) arenot specified.

Supported countries, eligible plans, the application process, the GA/EAP distinction, the maximum number of accounts, and so on are, in this release note,not specified. When considering adoption, confirm with your Shopify contact / Plus support whether your store is eligible.

6How it works (3 steps)

1

Design your Markets

Within the same country, organize on a per-Market basis "which sales channel (Online/Retail/B2B, etc.) maps to which legal entity."

2

A Shopify Payments account per Market

Set up a Shopify Payments account for each Market, registering the legal entity details, bank account, and tax information for each.

3

Run everything from a single store

Products, inventory, staff, and order management are shared in a single store. Sales and payouts are automatically split by legal entity.

The exact setup-screen steps in the official release note arenot specified. The above is the operational picture derived from the release's description, "configure multiple Shopify Payments accounts within a single store using Markets."

75 points engineers should keep in mind

1. The unit is "Markets"

The unit of separation is the Market, not the store. It helps to think of it as effectively adding a "legal entity" attribute to the Markets you already use for country, currency, and pricing strategy.

eligible?

2. Use is limited to "eligible merchants"

The eligibility conditions are not spelled out in the release. They likely depend on plan, region, and existing contracts. Whether a given store qualifies must be checked with Shopify in advance.

payout × N

3. Payouts split into multiple streams

Assume that payout accounts, statements, and tax documents are issued per legal entity. Accounting integrations / automated journal-entry logic must be redesigned to work on a per-Market basis.

API ?

4. No mention of Admin API / Webhook specifications

There is no documentation on how the Order or Payout responses carry "which Payments account / legal entity processed it." Plan to verify this in a sandbox before building any automation.

5. Informs the "consolidate separate stores" decision

For merchants split across multiple stores within the same country, one of the architectural reasons was that they "had no choice but to split." With this update,consolidation optionsincrease, making this a trigger to revisit store consolidation projects. However, consolidation involves redesigning product codes, discounts, staff permissions, and app integrations, so a separate migration plan is required.

8Three use cases you can apply to your business

EC Entity A Store Entity B 1 Shopify store
USE CASE 1

Online subsidiary and brick-and-mortar HQ are separate entities: store consolidation project

Challenge
Within the same country, the online business runs under a subsidiary and physical stores under the headquarters, with the Shopify store split in two. Product master data, inventory, and staff management are duplicated, creating a high operational burden.
Solution
Consolidate into one store and split it into "Online (Entity A)" and "Retail (Entity B)" with Markets. Configure a Shopify Payments account for each Market to separate sales and payouts by entity.
Outcome
Centralizes product, inventory, and staff management and reduces duplicate operations, while maintaining per-entity revenue recognition and tax handling.
Technical notes
Requires redesigning duplicate product codes, discounts, staff permissions, and app integrations. Design accounting integrations to route by Market (Payments account).
B2B Wholesale entity D2C Retail entity Same product master data Pricing / tax by entity
USE CASE 2

A brand running B2B (wholesale) and D2C under separate entities

Challenge
The wholesale business runs under the legacy entity and D2C was launched under a separate entity, so product master data is fully duplicated. Inventory contention is also reconciled manually by eye.
Solution
Split Markets into B2B / D2C and assign a corresponding Shopify Payments account to each. Combined with Shopify B2B features, manage credit terms and price lists on the B2B side.
Outcome
Products and inventory become a single source of truth, while sales are separated by entity, preventing wholesale / D2C terms from getting mixed up.
Technical notes
You need to design the mapping that passes each Order's Payments attribution to the downstream ERP, tied to Markets. Combine the pricing strategies for the B2B catalog and D2C catalog with Markets features.
Store 1 Store 2 Store 3 Entity X Entity Y Entity Z
USE CASE 3

Chain / franchise model where each store is run by a different entity

Challenge
A retail chain within the same country where the operating entity differs by location (e.g., a different franchise owner per store). A separate store is set up for each entity, causing the headquarters' operational burden to explode.
The approach
Consolidate into a single headquarters store and split Markets by "store = legal entity." Each store's Shopify Payments records sales to the corresponding entity, while headquarters centrally handles order management, the product master, and promotions.
Impact
Reduces headquarters' operational burden while preserving each franchise entity's independence in sales and taxes. Balances brand control with on-site independent accountability.
Technical notes
Since this is limited to "eligible merchants," confirm in advance that the headquarters/franchise contract structure and Shopify plan are compatible. You'll need to design how POS maps to Markets and establish rules for inventory ownership (headquarters or each entity).

9One-line summary for proposals

"For merchants that operate multiple legal entities within the same country, this is an update that lets youset up multiple Shopify Payments accounts using Markets within a single Shopify store.
Rather than relying on separate stores or expansion-store workarounds, you cancentralize operations while keeping sales, payouts, and compliance tied to the correct legal entity.
Only eligible merchants are supported, so confirm eligibility with Shopify in advance."