Customer Accounts / Improvement

The customer account pages are getting a
Design Uplift

A refresh that makes it easier to review, track, and act on orders. It brings a clean single-column layout, more intuitive and accessible navigation, and mobile-first optimization.

What this page covers
  1. What's actually changing (understand it in 30 seconds)
  2. 5 buyer-experience improvements (illustrated)
  3. Mobile Before / After
  4. Customizing the sign-in page and branding
  5. Availability and upgrade path
  6. 5 key points for developers
  7. 3 use cases you can put to work
  8. A one-line summary you can use in a pitch

1What's actually changing

The look and flow of the customer account pages (My Account) are being refreshed.
The key points are ① A clean single-column layout ② More intuitive and accessible navigation ③ Mobile-first optimization — three things in all.

Single column

Information is organized into a single vertical column. Less eye movement, so it's easier to see what's where.

Intuitive, accessible navigation

Navigation is clearer and designed with accessibility in mind.

Mobile-first

Optimized so tasks can be completed even on small screens, consistently reducing the number of taps.

25 buyer-experience improvements

no hamburger

1. Inline menu on mobile

Navigation links up to 4if there are no more than that, they line upright at the top of the pageinstead of being hidden behind a hamburger icon. The navigation stays within reach at any screen size.

2. Order details are easier to read on mobile

Order summary not collapsed,shown inline. Product imageslink directly to the product page. App features added to the order summary are alsoshown without extra taps.

Reorder / Return

3. Order actions surfaced at the top

Native and extension-based order actions now appear at thetop of each order summaryinstead of buried in a menu. Easier to find on both the order list and order status pages.

4. Recommendations shown to customers with no orders

Customers who haven't placed an order yet seeproducts recommended by the merchantinstead of an empty screen, helping them discover products for sale.

5. Expanded sign-in page customization

On the sign-in page, logo, colors, section styles, and your own brand imagery can now be configured in more detail, so you can unify the brand experience from the very first impression before login.

The revamped account pages checkout and account editor let you customize them to your own brand look, and you can add features with apps.

3Mobile Before / After

Before
≡ Menu tucked away Order summary (collapsed) Actions inside the menu (No orders = empty screen)
After
Order actions at the top Recommended products shown

* Figures are illustrative. Actual display varies by store settings, theme, and app configuration.

4Sign-in page & branding customization

Customizable elementDetailsWhere to edit
Logo Set your own logo on the sign-in page checkout and account editor
Colors A color scheme matched to your brand colors
Section styles Adjust the look of each section
Brand image Add your own brand image
New features Add features to account pages with apps Same editor + apps
The sign-in page isthe first screen customers see before logging in. Matching your logo, colors, and brand image keeps the brand experience consistent even before customers log in.

5Rollout and upgrade path

1

Rollout starts today

The update begins rolling out gradually starting today (2026-06-17).

2

To all stores over the coming weeks

the latest version of customer accounts will roll out to all stores using it over the coming weeks.

3

Legacy version requires an upgrade

On the legacy version, the "new order status page" still receives this page's update. Upgrading to the latest version is required to reflect the full redesign.

Stores on legacy customer accounts with the new order status page will also receive the update for that page. However,to apply the redesign to all account pages, you need to upgrade to the latest version of customer accounts following Shopify's guide. The specific countries, plans, and exact completion timing are not stated in the article.

65 points developers should keep in mind

1. The "latest customer accounts" is a prerequisite

The redesign rides onthe latest versionof account features. Stores still on the legacy version first need to take stock of their upgrade path. Check in the admin which version you're using.

2. Extension actions move to the "top"

Native andextension-based order actionsare surfaced at the very top of the order summary. If you've added extensions for account/order pages, verify their behavior, since assumptions about position and priority change.

3. App features in the order summary are always visible

App features added to the order summary now appearwithout an extra tap. UIs laid out assuming a collapsed state are worth reviewing to ensure they don't break when always visible.

4. Navigation has a "4 links max" inline threshold

Only up to4 linksare shown inline on mobile. Adding too many links to the account menu via apps and such can exceed the threshold and revert to the previous behavior. Design with the link count in mind.

5. Customization is consolidated in the checkout and account editor

The sign-in page logo, colors, section styles, and brand imagery—plus adding app functionality—are configured in checkout and account editor . Because checkout and account editing live in the same editor, you can handle all your branding work in one place. Note thatthis article makes no mention of Admin API / Webhook specifications.

7Three use cases you can put to work

USE CASE 1

For stores with high mobile traffic: "reducing account-page drop-off and support inquiries"

Challenge
Traffic is mostly from smartphones, but the paths to order confirmation, tracking, and reordering are buried inside hamburger menus and collapsed sections. Customers can't find them, driving up support inquiries.
Approach
Migrate to the latest customer accounts and enable the redesigned layout (inline navigation, an always-visible order summary, and actions surfaced at the top). Trim the account menu to four links or fewer.
Result
Fewer "where's my order?" inquiries and a higher self-service resolution rate. Smoother action completion on mobile.
Technical notes
The threshold for inline display is a maximum of 4 links. Audit and prune app-added links so you don't exceed it before migrating.
brand
USE CASE 2

For D2C brands: "a consistent brand world before and after login"

Challenge
The storefront is carefully crafted, yet only the sign-in page and account page still look like plain, default Shopify—fragmenting the brand experience.
Approach
Use the checkout and account editor to set the sign-in page logo, brand colors, section styles, and custom brand imagery, unifying the account pages with the brand look as well.
Result
The brand experience becomes seamless from the very first touchpoint before login, contributing to higher satisfaction and return rates on member pages.
Technical notes
Since checkout and account editing live in the same editor, design assets are easy to manage together. You can also add functionality with apps.
recommended
USE CASE 3

Turning new members' "empty account page" into a cross-sell surface

Challenge
Users who sign up but never purchase see an empty account page with zero orders and drop off. A hard-won visit fails to lead to the next purchase.
Approach
For customers with no orders, enable a feature that displays merchant-curated recommended products, showcasing flagship items, new arrivals, and staples.
Result
The empty state becomes a gateway to product discovery, creating an opening for a first purchase and helping convert sign-ups into buyers.
Technical notes
The products shown are curated by the merchant. It works best to set up a routine that revisits them regularly to match seasonal products and inventory.

8A one-line summary for your pitch

"Customer account pages have been redesigned to be single-column and mobile-first.
Navigation, order details, and actions are always within reach; customers with zero orders see recommended products, and the sign-in page offers greater branding freedom.
Migrate to the latest customer accounts and you can elevate the member experience with almost no additional development."