Checkout / New feature

At checkout,
you can now collect WhatsApp marketing consent

You can now collect opt-ins for WhatsApp marketing at the moment of purchase. This helps you grow your subscriber list and makes it easier to turn newly acquired prospects into buyers through WhatsApp. Turn it on in your checkout settings.

On this page
  1. What's changing? (30-second overview)
  2. How it works: From purchase to WhatsApp outreach
  3. Setup steps
  4. What the article covers and doesn't cover
  5. 5 key points for developers
  6. 3 business use cases
  7. One-line summary for client proposals

1What's changing?

The marketing consent options you can collect at checkout now include WhatsApp as a new option.
When a customermakes a purchase, you can collect their opt-in at that momentand add them to your WhatsApp subscriber list.

Before

The article doesn't describe any earlier way to collect WhatsApp marketing consent at checkout. It presents this as a new feature ("Now you can").

After

Once you turn it on in checkout settings, you can collect opt-ins for WhatsApp marketing at the time of purchase. This helps you grow your subscriber list and turn new prospects into buyers through WhatsApp.

2How it works: From purchase to WhatsApp outreach

Customer About to make a purchase Checkout WhatsApp consent Opts in while purchasing Turned on in checkout settings Subscriber list grows expanding your subscriber list Reach out on WhatsApp Turn new prospects into buyers
The article only covers "collecting consent" . It doesn't say how you message customers on WhatsApp after you collect consent (sending method, sending app, pricing, and so on); that isNot stated.

3Setup steps

1

Open Checkout settings

The article only mentions "Checkout settings"; the exact menu location is not stated.

2

Enable WhatsApp marketing consent

Described as "Enable WhatsApp marketing consent."

3

Collect opt-ins at purchase

From then on, consent can be collected when customers make a purchase.

Whether it is ON or OFF by default, and whether the checkbox's initial state or label text can be changed, isnot stated. After enabling it, check how it appears on the actual checkout page.

4What the article does and doesn't say

ItemStatusDetails
What it does Stated Collect WhatsApp marketing consent at checkout
When consent is collected Stated When customers make a purchase
Goal Stated Grow your subscriber list and turn new prospects into buyers via WhatsApp
Where to configure Stated Checkout settings
Category Stated Feature / Checkout
Eligible plans and countries Not stated —
Message delivery method and pricing Not stated —
Handling via API / Webhooks Not stated —
Relationship to email and SMS consent Not stated —

55 key points for developers

1. A feature you turn ON in settings

Enable it from Checkout settings. As presented in the article, you can start using it through settings alone, without building an app or implementing UI extensions.

2. Consent is collected at purchase

Consent is collected at the time of purchase. The article doesn't say how to collect it from visitors who don't buy.

API ?

3. API / webhook behavior isn't documented

The article doesn't say how collected consent is reflected in Admin API customer data or webhooks. If you integrate with an external CRM or marketing automation tool, verify this on a development store first.

4. Relationship to email and SMS consent isn't documented

It isn't stated whether this appears alongside existing marketing consent options or replaces one, or how the layout looks. Check the actual checkout to see how it appears.

5. Collecting consent and sending messages are separate

The article only covers collecting consent. How messages are actually sent on WhatsApp, the sending account, and supported countries or regulatory compliance arenot coveredIf your proposal includes sending messages, confirm the delivery method separately.

63 practical use cases

USE CASE 1

Grow your WhatsApp subscriber list as part of checkout

Challenge
You want to use WhatsApp as a customer channel but have no way to collect subscribers.
Approach
Enable WhatsApp marketing consent in checkout settings and collect opt-ins at purchase.
Impact
Continuously grow your subscriber list from customers who buy (the article's claim: expanding your subscriber list).
Technical notes
Only requires enabling the setting. The article doesn't mention how to measure opt-in rates or whether reports are available.
USE CASE 2

Nurture new customers in markets where WhatsApp is the main way people communicate

Challenge
You sell to markets where many customers use WhatsApp every day, but email-focused campaigns get little response.
Approach
Collect WhatsApp consent at checkout and use WhatsApp to turn newly acquired customers into buyers.
Impact
Convert new leads into purchases through WhatsApp (the article's claim: convert new leads through WhatsApp).
Technical notes
Supported countries and plans aren't documented. Check the admin and the live checkout to confirm it appears in your target markets.
Shopify CRM ?
USE CASE 3

Organizing consent data for existing CRM / marketing automation integrations

Challenge
You manage per-channel consent in an external CRM or marketing automation tool and want to handle consent collected at checkout there too.
Approach
Before enabling the feature, test on a development store where collected WhatsApp consent is stored and how to retrieve it, then build that into your integration design.
Impact
Deciding how to handle consent data up front prevents gaps in cross-channel consent management.
Technical notes
The article doesn't cover API or webhook handling. Choose your integration approach based on your test results.

7One-line summary for proposals

"Just turn on a checkout setting, andYou can now collect WhatsApp marketing consent at checkout.
It helps you grow your subscriber list and gives you a way to turn new customers into buyers through WhatsApp.
The delivery method, scope, and API support aren't documented, so check them before you roll this out.