Analytics / Improvement

Improved shipping and duty data in Analytics
Profit numbers are now more complete and more timely

When an order has both duties and other shipping costs, profit data now includes both. Support for orders in different currencies has also improved. Numbers in existing reports may change.

On this page
  1. What's changing (in 30 seconds)
  2. How it works: costs included in profit data
  3. What changed (stated / not stated)
  4. Affected reports
  5. 5 key points for developers
  6. 3 practical use cases
  7. One-line summary for proposals

1What's changing

Shopify Analytics now provides more complete and more timely data onshipping costs and duties.
Profitability data nowincludes both duties and other shipping costs when the same order incurs both. Support fororders in different currencieshas also improved.

Shipping costs

More complete and more timely visibility into shipping costs.

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Duties

Even on the same order as shipping costs, both are now reflected in profit data.

¥ $

Multi-currency orders

Improved support for orders placed in different currencies.

2How it works: costs included in profit data

One order Shipping costs + duties occur together Currency may differ from the store's Profitability data Other shipping costs Duties Orders in different currencies "Both" are reflected together Report figures Average profit margin by market Profit margin by order Custom reports that use this data
The key point is"cases where the same order incurs both duties and shipping costs". For orders that incur both, such as cross-border sales, the article states that profit data includes both. Details of the calculation itself are not provided.

3Summary of changes (stated / not stated)

ItemWhat this article says
How shipping costs and duties are shown Improved More complete and more timely
Duties + shipping costs on the same order Improved Both included in profit data
Orders in different currencies Improved Better support
Figures in existing reports May change Shipping cost, duty, and profit values may change
Scope of historical data recalculation Not stated
Eligible plans and countries Not stated
Impact on API / ShopifyQL Not stated
Merchant-side setup Not stated(No setup steps mentioned)

4Affected reports

Shopify default

Average profit margin by market

Average profit margin by market. Figures may shift for markets where duties and shipping costs apply.

Shopify default

Profit margin by order

Profit margin by order. How shipping costs and duties are reflected may change at the order level.

Custom

Custom reports that use this data

Custom reports that use shipping cost, duty, or profit values are also affected.

The article only lists two standard reports as examples ("such as"), anddoes not provide a complete list of affected reports. To be safe, check the numbers in any report that references shipping costs, duties, or profit.

55 key points for developers

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1. "Both" is the key word

When duties and other shipping costs apply to the same order, both are now included in profit data. This change matters for profit calculations on cross-border orders.

€

2. Improved handling of multi-currency orders

The article says it offers "better support for orders in different currencies." Details on conversion logic and timing are not provided.

3. Watch for breaks in the numbers

The article explicitly says shipping cost, duty, and profit values may change. For time-series comparisons and dashboard threshold alerts, you'll need to tell whether a change reflects actual performance or a change in how the data is calculated.

API ?

4. No mention of impact on external integrations

The article doesn't cover how the API, ShopifyQL, or data exports are affected. Reconciling with data you send to BI tools needs separate verification.

5. "Timely" means faster data updates are also improved

The article describes it as a "more complete and timely view," which covers not only completeness but also how quickly data is reflected. However, no specific update times are given.

63 practical use cases

USE CASE 1

Re-examine the "true profit margin by market" for cross-border commerce

Challenge
In international markets, duties and shipping costs apply together, making it hard to compare profit margins across markets accurately.
Action
Recheck the "Average profit margin by market" report and review profit margins for each market.
Impact
You can decide which markets to focus on and how to set prices using figures that include both duties and shipping costs.
Technical note
Numbers may shift before and after the change, so note when the change took effect before using them for decisions.
Change in calculation logic
USE CASE 2

Explain "step changes" in profit KPI dashboards ahead of time

Challenge
Profit margin reports that clients or executives rely on may appear to change suddenly at some point.
Action
Identify reports that may be affected (such as Profit margin by order) and let stakeholders know in advance that changes may result from improved calculation logic.
Impact
Prevents number changes from being mistaken for real gains or losses, and reduces questions during monthly reporting.
Technical note
The article doesn't say how far back historical data is recalculated. Make clear that month-over-month and year-over-year comparisons span the change.
Shopify BI / Accounting Reconciliation
USE CASE 3

Reconcile with custom reports and external BI tools

Challenge
Custom reports that use shipping costs, duties, or profit, as well as figures in external BI or accounting tools, may no longer match Shopify's values.
Action
Pick sample orders that incurred both duties and shipping costs, plus orders in a currency different from the store currency, and reconcile Shopify's values against your external systems.
Impact
You can decide which numbers are the source of truth and avoid confusion caused by mismatches between reports.
Technical note
No mention of changes to the API or exports. Check both the report values in the admin and the values returned via the API.

7One-line summary for proposals

"Shopify Analytics profit data now more accurately reflects orders withboth duties and shipping costs, as well asorders in different currencies.
Cross-border margins become easier to read, butexisting report figures may change, so be sure to communicate what changed and reconcile the numbers."