Shop / Admin · Changed

Shop on the web has moved
From shop.app to shop.com

Only the web address buyers use to reach Shop is changing. Your store, products, and channel settings stay the same. Existing shop.app links automatically redirect to shop.com.

On this page
  1. What's changing? (30-second overview)
  2. How it works: what happens when a link is clicked
  3. What changes and what doesn't
  4. Old vs. new
  5. What merchants need to do
  6. 5 key points for developers
  7. 3 practical use cases
  8. One-line summary for proposals

1What's changing?

Shop's web experience address has changed from shop.app to shop.com.
Only the URL buyers use to access Shop changes. Nothing on the store side changes at all.

Before: shop.app

Shop on the web was served at shop.app.

Now: shop.com

The web version has moved to shop.com. Existing shop.app links automatically redirect to shop.com.

2How it works: what happens when a link is clicked

Buyer Taps a link from social media or an ad shop.app/... Existing link (works even if not updated) Old address Automatic redirect shop.com/... Shop web experience New address Your store Products and settings Unchanged
The redirect will keep working going forwardas the article explicitly states. It does not say when the redirect will end or which HTTP status code (301 / 302, etc.) it uses.

3What changes / What stays the same

Changes

Shop web URL

shop.app → shop.com. Only the web address buyers use to reach Shop changes.

Unchanged

Stores & products

Store information and products carry over as they are.

Unchanged

Channel settings

Shop channel settings stay the same. No reconfiguration is needed.

4Old vs. new

ItemOldNew
Shop web address shop.app shop.com
Existing shop.app links — Automatically redirected Continue to work
Stores, products & channel settings — Not affected
Required merchant action — None
Impact on the Shop app (mobile) Not specified (the article only mentions moving the "web experience")

5What merchants need to do

Required: Nothing

Stores, products, and channel settings carry over completely unchanged.

Optional: Update published links to shop.com

If you've put shop.app in social media profiles, ads, or elsewhere, you can switch it to shop.com whenever it suits you.

Redirects continue to work, so there's no rush to update links. No deadline is given.

65 key points for developers

.com

1. Only the domain changes

The change only affects the web address buyers use to reach Shop. Store data, products, and channel settings are unchanged.

2. Old links redirect automatically

Existing shop.app links automatically forward to shop.com and will keep working. You don't need to rush to fix broken links.

30x ?

3. Redirect details aren't specified

The article doesn't give the status code, whether query parameters (UTM, etc.) are passed through, or how long the redirect will last. If this affects your analytics, check how real links behave.

4. Audit hardcoded shop.app references

The article gives social media profiles and ads as examples. If any placements you manage still use shop.app, you can switch them to shop.com whenever it suits you.

API

5. No impact on APIs, apps, or themes is mentioned

The article is announced as a "Changed" item in the Admin category and does not mention any impact on the Admin API, the Shop app, themes, or domain allowlists. If any of these rely on shop.app, check them individually.

7Three practical use cases

shop.com
USE CASE 1

Standardize URLs in social profiles and link pages

Challenge
Your Instagram / X profiles link to shop.app.
Action
Switch the links to shop.com whenever it's convenient.
Result
Send buyers to Shop at the current address without going through a redirect.
Tech note
Redirects will keep working, so there's no rush to update (per the article).
AD
USE CASE 2

Audit and update ad destination URLs

Challenge
Some of your running ads have destination URLs that point to shop.app.
Action
List your destination URLs and replace any that contain shop.app with shop.com at your next creative refresh.
Result
All published links point to the current address, which keeps management simple.
Tech note
The article doesn't say whether parameters are preserved through the redirect. If you use tracking parameters, check the actual landing URL before and after the switch.
USE CASE 3

Quickly tell clients there's no impact

Challenge
Clients ask, "Shop's URL changed. Do we need to do anything?"
Action
Share what the article says: "No impact on store, product, or channel settings, no required action, and old links redirect automatically."
Result
Close out the inquiry without triggering unnecessary investigation or changes.
Tech note
The only optional task to mention is updating shop.app references in social profiles, ads, and similar places.

8One-line summary for proposals

"Shop on the web is moving from shop.app to shop.com.
No impact on store, product, or channel settings, zero required action, and old links redirect automatically.
Just update shop.app references in social profiles and ads to shop.com whenever it's convenient."