Discounts / New feature

Compare-at prices
now reach AI shopping agents

Compare-at prices are now shared with AI agents through Shopify Catalog, so agents can tell when a product is on sale. Until now, AI agents could only see the current price. You can turn sharing on or off with a toggle in the admin.

On this page
  1. What's changing (in 30 seconds)
  2. How it works: how price data reaches agents
  3. Before / After comparison
  4. How to turn sharing on or off
  5. What the article covers and doesn't cover
  6. 5 key points for developers
  7. 3 business use cases
  8. One-line summary for proposals

1What's changing

Even if your storefront showed a markdown like "¥5,000 → ¥3,500", AI agents only received the current price.
Starting now, Shopify Catalog also shares the compare-at price with agents, so AI agents can recognize that the product is on sale.
¥3,500

Before: current price only

AI agents reading the Catalog received only the current price. Markdowns shown on the storefront never reached agents.

¥5,000 ¥3,500

After: compare-at price included

The compare-at price is now shared too, so agents can see that a product has been marked down.

2How it works: how price data reaches agents

Store product data Price: ¥3,500 Compare-at price: ¥5,000 Set by the merchant "Compare-at" setting Toggle controls sharing Shopify Catalog AI shopping agents ¥5,000 ¥3,500 Markdown Recognizes the markdown
Shopify Catalog is the channel AI shopping agents use to read product information. With this change, the price data Catalog passes along now includes the compare-at price. Which agents (specific services) this applies to isnot stated in the article.

3Before / After comparison

ItemBeforeNow
Prices agents receive Current price only Current price + compare-at price
Awareness of markdowns Markdowns shown on the storefront don't reach agents Agents can tell when a product is marked down
Merchant control — Toggle Turn sharing on or off in the "Compare-at" section of the admin
Channel Shopify Catalog in both cases

4How to turn sharing on or off

1

Check the setting in the admin

The article only says to "check the setting in the admin." It doesn't give the exact menu path.

2
Compare-at

Open the "Compare-at" section

It contains a toggle that controls whether compare-at prices are shown to AI agents.

3

Switch the toggle

Turn it on to share, or off to keep them hidden. The article doesn't say which is the default.

The toggle's default state (on or off) isnot statedin the article. However, since it says "Shopify now shares compare-at prices,"they may already be shared even if you haven't changed anything. If your store doesn't want to show compare-at prices, check your current admin setting soon. Details on catalog mapping are in the help documentation linked from the article.

5What the article does and doesn't say

Stated

Confirmed

  • Compare-at prices are shared with AI shopping agents through Shopify Catalog
  • Agents can tell when a product is marked down
  • Previously only the current price was shared, and storefront markdowns didn't reach agents
  • Sharing is controlled by a toggle in the "Compare-at" section of the admin
  • There is help documentation on catalog mapping
  • Published: October 9, 2026 (Category: New / Discounts)
Not stated

Needs confirmation

  • The toggle's default state
  • Its exact location in the admin (menu path)
  • Which AI agents or channels are covered
  • Eligible plans and regions
  • API field names and data formats
  • How agents display and use compare-at prices

65 key points for developers

1. Shopify Catalog is the gateway

Product data passed to agents flows through Catalog. When thinking about how your products appear in AI channels, start from what's in Catalog.

Compare-at price

2. Accurate compare-at prices matter more than ever

Compare-at prices are passed to external agents as evidence of a discount. If compare-at prices that don't reflect reality remain, that information will surface in AI channels too.

3. Control is a single toggle

The only control mentioned in the post is a toggle in the "Compare-at" section of the admin. There's no mention of finer-grained control, such as per product.

API ?

4. No mention of API specs

Field names, data formats, and webhook impact aren't mentioned. If you build your own integration apps or feeds, verify against the help docs and your actual data.

5. Storefront and AI channel pricing now match

Previously there was a gap: the storefront showed discounts, while AI channels only had the current price. This change brings the two in line.Note, however, that turning the toggle off means agents will once again stop receiving compare-at prices— keep this in mind.

73 use cases for your business

¥10,000 ¥7,000 SALE
USE CASE 1

Communicate sale discounts to AI channels too

Challenge
Even when products were discounted for a sale, AI agents only received the current price, so the fact that it was a deal never got across.
Action
Confirm the "Compare-at" toggle is on, and set accurate compare-at prices on sale items.
Result
Just like on your storefront, AI channels can now convey that an item is on sale.
Technical note
The post doesn't say how agents display discounts or how effective this is. Verify the actual impact with your own data.
USE CASE 2

Audit your compare-at price data

Challenge
Compare-at prices set during past sales may still linger in product data, risking misleading "discounts" appearing in external AI channels.
Action
List all products with compare-at prices and remove the ones you no longer need. Consider turning the sharing toggle off until the cleanup is done.
Result
Keeps pricing information in AI channels accurate and prevents customer confusion and inquiries.
Technical note
If you have many products, bulk editing or a CSV export is an efficient way to review the compare-at price column. The post doesn't say when changes are reflected in Catalog.
Policy
USE CASE 3

Control sharing to match your pricing presentation policy

Challenge
Your brand policy is not to show pre-discount prices on external channels.
Action
Turn off the "Compare-at" toggle to stop sharing compare-at prices with AI agents.
Impact
You can keep compare-at prices on your storefront while hiding them from AI channels only.
Technical notes
The announcement doesn't say what the toggle covers, such as whether it applies to all products or can be set per product. Check the catalog mapping section of the help docs.

8One-line summary for proposals

"Sale pricing shown on your storefront now also reaches AI shopping agents through Shopify Catalog.
Start by cleaning up your compare-at price data, then use the "Compare-at" toggle in the admin to decide whether to share it."