Admin / New feature

Rollouts now supports catalog changes
Schedule and test market-specific availability and pricing

Prepare catalogs ahead of promotions and seasonal sales, then choose when they go live. You can also run comparison tests between catalogs, or publish them alongside theme and checkout updates.

On this page
  1. What's changing (in 30 seconds)
  2. How it works: from preparation to launch
  3. 3 things you can do with catalogs in Rollouts
  4. Before vs. Rollouts
  5. Requirements and unstated details
  6. Workflow (3 steps)
  7. 5 key points for developers
  8. 3 business use cases
  9. One-line summary for proposals

1What's changing

Rollouts can now handle catalog changes .
Prepare each market's product availability and pricing in advance, then publish at any date and time you choose.

Before: not covered in the article

The article doesn't describe how catalogs were switched before. It only states that this update lets Rollouts handle catalog changes.

Now: scheduled publishing with Rollouts

Prepare catalogs ahead of promotions and seasonal launches, then choose when they go live. You can also bundle them into the same rollout as theme and checkout updates.

2How it works: from preparation to launch

① Prepare the catalog Market-specific availability and pricing Ahead of promotions and seasonal sales ② Build a rollout Catalog changes Theme updates Checkout updates Bundled into a single rollout ③ Set the date and time Activate / deactivate / switch ④ Publish to the Online Store New prices Applied all at once at the scheduled time
Rollouts is the Admin feature for scheduling and publishing theme and checkout updates. It now supports catalogs , so you can switch your look (theme), how customers buy (checkout), and what you sell at what price (catalog) at the same time.

33 things you can do with catalogs in Rollouts

Schedule

Schedule catalog changes

At a set date and time, you can activate, deactivate, or switch existing catalogs.

A B Test

Try different offers

You can run catalog-vs-catalog experiments on the Online Store.

Publish together

Launch everything at once

You can publish catalog changes in a single rollout alongside theme and checkout updates .

4Before vs. Rollouts

ItemBeforeRollouts (with catalog support)
Rollouts scope Theme and checkout updates New Catalog changes now included
Catalog publish timing Not specified Scheduled Activate / deactivate / switch at a set date and time
Granularity Not specified Per market Availability and pricing
Offer validation Not specified Experiments Cross-catalog testing on the Online Store
Coordination with themes and checkout Not specified Simultaneous Published in a single rollout

5Requirements and unspecified details

What the article tells us

Applies to existing catalogs. Experiments run on the Online Store. Category: Feature / Admin. The article points to the help documentation for details.

?

Not specified

Eligible plans, supported regions, experiment traffic allocation and metrics, API support, and rollback methods are not covered in this article.

The article doesn't say which plans or conditions apply. Before adopting, check whether you can add catalog changes to Rollouts in your store's admin, and review the help documentation.

6Workflow (3 steps)

1

Prepare catalogs in advance

Set up per-market availability and pricing ahead of a promotion or seasonal launch.

2

Add to a rollout and schedule it

Choose activate, deactivate, or switch, and set the publish date and time. If needed, include theme and checkout updates in the same rollout.

3

Publish at the scheduled time

Changes go live at the time you choose. The actual admin steps are described in the help documentation.

The 3 steps above are a conceptual flow based on the article's description.Specific menu names and admin steps aren't covered in this article, so check the help documentation.

75 key points for developers

1. Granularity: market × availability and pricing

Changes target per-market availability and pricing. Organizing your Markets and catalog structure first makes them easier to add to a rollout.

ON OFF ⇄

2. Three operations

Existing catalogs can be activated, deactivated, or switched. Rather than creating new catalogs, think of it as a feature that controls"when an existing catalog becomes active".

3. Switch alongside themes and checkout

Helps you avoid a half-finished state where landing page visuals, checkout, and pricing change at different times. You can consolidate your release plan into a single rollout.

A B

4. Experiment details not specified

You can run experiments between catalogs on the Online Store, but the article doesn't cover traffic allocation, how a winner is determined, or which metrics are measured. Check the Help Center before designing a test.

API ?

5. No details on APIs, Webhooks, or rollback

The article only presents this as an Admin feature. Whether rollouts can be managed through Admin GraphQL, whether a Webhook fires on publish, and whether changes can be reverted after publishing arenot stated. If you combine this with an external PIM or inventory integration, verify it beforehand.

83 practical use cases for your business

SALE
USE CASE 1

Switch over right on time for sales and seasonal campaigns

Challenge
Prices and availability have to be switched manually at the moment a sale starts, so start and end times often slip.
Approach
Prepare a sale catalog in advance, then use Rollouts to schedule its activation at the start time and its deactivation (or a switch back to the regular catalog) at the end time.
Impact
Reduces late-night and weekend manual work and prevents publishing-time mistakes.
Technical notes
Available actions are activating, deactivating, or switching existing catalogs. Check the Help Center for whether start and end can be scheduled separately and for the exact steps.
A B Price option 1 Price option 2
USE CASE 2

Comparison tests for pricing and assortment offers

Challenge
You want evidence for which pricing or assortment actually performs best.
Approach
Create a catalog for each offer you want to compare, then run an experiment between catalogs on the Online Store.
Impact
Make pricing and assortment decisions based on real customer behavior.
Technical notes
The article doesn't describe how traffic is allocated or which metrics are measured. Check the Help Center beforehand for how to read results, and cross-check against your own analytics if needed.
Catalog Theme Checkout
USE CASE 3

Coordinated launches for new products and campaigns

Challenge
The campaign landing page (theme), checkout changes, and pricing and availability for featured products go live at different times, leaving the store in an inconsistent state right after launch.
Approach
Bundle catalog changes, theme updates, and checkout updates into a single scheduled rollout.
Impact
Prevents inconsistencies at launch and reduces verification work on release day.
Technical notes
Manage release plans per rollout. Integration with external systems and rollback aren't covered in the article, so test before going live.

9One-line summary for proposals

"Per-market pricing and availability,Prepare changes in advance, then publish and test them at a scheduled time.
You can also bundle them with theme and checkout updates and publish everything together in a single rollout ."