Get started right away with pre-built templates for browse, cart, and checkout abandonment. You can also add WhatsApp to automations you've built yourself. Set it up from Messaging > Automations.
Three pre-built templates are available: browse abandonment, cart abandonment, and checkout abandonment.
You can also add WhatsApp as a channel to custom automations you've already built.
For customers who viewed products but didn't proceed to purchase.
For customers who left with items still in their cart.
For customers who started checkout but didn't complete it.
| Item | Use a prebuilt template | Add WhatsApp to your own automation |
|---|---|---|
| Best for | Getting started quickly Standard abandonment scenarios | Building on existing assets Custom flows |
| Scenarios covered | Browse abandonment / Cart abandonment / Checkout abandonment | Automations you've built yourself |
| Where to set up | Messaging > Automations (both) | |
| Pricing and sending limits | Not specified | |
• You can create WhatsApp marketing automations in Shopify Messaging
• There are 3 abandonment templates
• You can also add WhatsApp to your own automations
• Setup is in Messaging > Automations
• Categorized as Feature / Admin
• Eligible plans / countries
• Pricing (including WhatsApp sending costs)
• Steps or prerequisites for connecting a WhatsApp account
• How customer opt-in (consent) is handled
• Whether it can be managed via API / Webhook, and how to measure results
In the Shopify admin, go from Messaging to Automations.
Choose one of the three abandonment templates, or add WhatsApp to an automation you've built yourself.
The article doesn't cover detailed settings. Refer to the Shopify Help Center.
Since the announcement says you can "add WhatsApp to your own automations," WhatsApp is handled inside Shopify Messaging automations rather than as a separate tool.
Browse abandonment, cart abandonment, and checkout abandonment. Each one fits the funnel stage where the customer dropped off.
Only setup in the admin is described. If you need to control or integrate this from an external system, research that separately beforehand.
These are marketing WhatsApp messages, but the article doesn't explain how customer consent is collected or managed. Check the requirements in the Help Center before rolling this out.
Eligible plans, supported countries, and messaging costs are not mentioned in the article.Before including this in a proposal or estimate, confirm the conditions in the actual store's admin and the Help Center.