It looks at your store, products, and customers, automatically builds campaigns across Meta / Microsoft / Snapchat / Shop / Shopify Messaging and more, and shifts budget toward what's performing. SEO optimization suggestions have also been added.
Get started from the Growth tab in the admin.
Meta Ads, Microsoft Advertising, Snapchat, Shop, and Shopify Messaging. X Ads support is coming soon.
Merchants review and approve the suggestions. You can also ask Sidekick directly.
Listed as an example channel in the article.
Listed as an example channel in the article.
Listed as an example channel in the article.
Shopify's own channel.
Shopify's own channel.
Only "soon" is mentioned; no specific timing is stated.
* The article says "such as," so the channels above may not be the full list. A complete list is not stated.
| Item | Manual management (typical approach) | Campaign Autopilot |
|---|---|---|
| What people decide | Nearly everything Channels, allocation, bidding, and more | Budget and guardrails |
| Choosing channels | Decided separately for each platform | Automatic Decides which channels to run on |
| Budget allocation | A person reallocates after reviewing periodic reports | Automatic Shifts spend toward what's working |
| Campaign inputs | Staff organize store information | Autopilot looks at your store, products, and customers |
| SEO | Separate task, separate tool | Suggest → approve Or ask Sidekick |
| Pricing | — | Not stated |
* The "Manual operation" column is a general description for comparison and is not from the article.
Start from the Growth tab in the Shopify admin.
These are the only two things merchants decide.
Leave delivery to Autopilot, and review and approve its SEO suggestions.
Control comes down to these two. What you need to agree on with clients in advance is the caps and guardrail settings, not allocation rules.
Autopilot builds campaigns from these three. Cleaner product and customer data should mean better inputs (which fields are used isn't stated).
It's presented only as a feature in the admin (Growth tab) and through Sidekick. Integrations with external BI tools or automation need to be confirmed separately.
Autopilot's suggestions are applied after review. If your store builds its own SEO meta in the theme, check the diff before approving to make sure it doesn't conflict with your existing implementation.
As the "coming soon" note for X Ads suggests, supported channels are likely to keep growing.If you've set up tracking tags or ad accounts separately for each platform, sort them out so you don't end up running them alongside Autopilot-driven campaignsis required (integration details are not specified).