Partners / Improvement

Partner Directory gets a redesign
Partner track records, backed by Shopify data

Each partner profile now shows Shopify data based on their activity across client stores over the past 4 years. Every profile uses the same fields, making partners easier to compare.

What's on this page
  1. What's changing? (30-second overview)
  2. How it works: from data to profile
  3. 5 fields shown on profiles
  4. 4 key changes
  5. Finding a partner (3 steps)
  6. What the announcement doesn't cover
  7. 5 key points for developers
  8. 3 practical use cases
  9. One-line summary for proposals

1What's changing?

The Shopify Partner Directory is where merchants find and hire Shopify Partners, such as agencies.
After the redesign, profiles show Shopify data based on activity across client stores over the past 4 years , making it easier to find partners with proven experience in the areas your business needs.

Data-driven profiles

Profiles show work actually done on Shopify: industries, services, markets, tier, and years as a partner.

Side-by-side comparison with the same fields

Every profile shows the same fields and data, so it's easier to narrow down candidates and decide whom to contact.

2How it works: from data to profile

Partner Client support Store Store Store Client stores Activity over the past 4 years Shopify Data Aggregated activity Partner profile Top industries Services offered Markets served Partner tier Tenure Same fields on every profile
The key point: profiles are grounded in activity data on Shopify, not descriptions partners write about themselves . The article says you get a "definitive view" of the work a partner has completed on Shopify over the past 4 years.

3Five fields shown on each profile

Primary industries
top industries served
Services offered
services provided
Markets served
markets supported
Partner tier
partner tier
yrs
Tenure
tenure
The article doesn't explain how each field is determined (what counts as a "primary industry" or "service offered") or how partner tiers are defined.

44 key changes

ChangeDetailsWhat it means for merchants
Data
Profiles based on Shopify data
Shows work completed on Shopify over the past 4 years (industries, services, markets, tier, tenure) Evaluate partners based on a verified track record
Compare
Easier profile comparison
Every profile shows the same fields and data Easier to narrow down candidates and decide who to contact
Examples
Browse real work examples
Case studies are available on the redesigned homepage See how partners have helped other Shopify businesses grow
Search
Browse, filter, and search
Search by name, or browse and filter by your needs. Results are listed alphabetically Find partners by name or by criteria
Search results are listed alphabetically , according to the article. It doesn't say results are ranked by track record or tier.

5Finding a partner (3 steps)

1

Find

Search by name, or browse and filter by your needs. You can also find partners through case studies on the homepage.

2

Compare

Compare profiles laid out with the same fields, and narrow down to candidates with experience that fits your goals.

3

Reach out

Choose a partner to contact. For how to proceed with a request, see the help doc "Hiring and Working with Shopify Partners".

6What the article doesn't cover

Not stated

How the data is calculated

It doesn't say what "activity" specifically refers to or how it's aggregated.

Not stated

Steps for partners

It doesn't say how much partners can edit or correct their profiles, or what work is required.

Not stated

Pricing, ratings, and API

It doesn't say whether pricing is shown, whether reviews or ratings exist, or whether an API is provided.

75 key points for developers

4 years

1. Covers the past 4 years

Profile data is based on activity in client stores over the past 4 years. Work before that appears not to be shown.

2. Shopify data, not self-reported

What's shown is based on activity data on Shopify. How work outside Shopify (on other platforms) is handled isn't stated.

3. Same fields across all profiles

Every profile uses the same fields—industry, services, markets, tier, and years on Shopify—so they're easy to drop into an evaluation sheet.

A→Z

4. Sorted alphabetically

Search results are sorted alphabetically, not by track record. To narrow candidates, you're expected to apply your own criteria with filters.

API ?

5. No developer-facing spec changes mentioned

The article only describes directory improvements for merchants. There's no mention of changes to APIs, webhooks, or the Partner Dashboard. To see the impact on partners, the surest way is to open your own profile and check.

83 practical use cases

USE CASE 1

Compare partner candidates for merchants on the same yardstick

Problem
When choosing an agency or development firm, each one writes its description differently, making them hard to compare.
Approach
In the Partner Directory, filter by your industry, needed services, and sales markets, then build a comparison table of candidates using the shared fields (industry, services, markets, tier, years on Shopify).
Result
You can narrow candidates based on track records from Shopify data, shortening the time it takes to decide whom to contact.
Tech note
Results are sorted alphabetically, so make sure your team knows that appearing near the top doesn't mean more experience.
!
USE CASE 2

Partner firms review how their own profile appears

Problem
If you're listed, your profile now displays information based on Shopify data, so how merchants see you may have changed.
Approach
Open your own profile and check that the industries, services, markets, tier, and years on Shopify shown there match how you see your business.
Impact
You can align how you describe your strengths in sales conversations with how you appear in the Directory.
Technical notes
The article doesn't say how to correct displayed information or when the data is updated. If anything looks off, check the help docs or contact Shopify.
USE CASE 3

Use case studies to gather ideas and prepare proposals

Challenge
There are few ways to see concrete examples of what other Shopify businesses did with partners to grow.
Approach
Read the case studies on the redesigned homepage and pick out examples from businesses with similar industries or challenges. Add the partners behind the examples that stand out directly to your shortlist.
Impact
You get a clearer picture of what kinds of support are possible before reaching out, making it easier to define requirements or put together an RFP.
Technical notes
The article doesn't specify the criteria for featuring case studies or how many there are. Treat them as reference, and confirm the actual team and scope in meetings.

9One-line summary for proposals

"The Shopify Partner Directory has been redesigned to showcase partners' track records using the past 4 years of Shopify data.
Compare industries, services, markets, tier, and years on Shopify side by side to choose partners with proven results.
Whether you're choosing a partner or reviewing your own profile, start here."