Shop / Changed

Shop eligibility requirements updated
Stores without Shopify Payments can now be listed

Until now, only stores using Shopify Payments were listed on Shop. Stores can now be listed regardless of payment provider, and the eligibility requirements for all stores have also been revised.

On this page
  1. What's changing? (30-second overview)
  2. How it works: the 2 changes
  3. What differs with and without Shopify Payments
  4. How to check your eligibility status (3 steps)
  5. What the article covers / doesn't cover
  6. 5 key points for developers
  7. 3 practical use cases
  8. One-line summary for client proposals

1What's changing?

The criteria for stores listed on Shop (the Shop app and Shop.com) are getting two changes .
① Stores that don't use Shopify Paymentscan now be listed.
② The eligibility requirements that apply to all storeshave been updated.

Before

Shop only listed stores using Shopify Payments.

Now

Stores that meet the eligibility requirements are listedregardless of payment provider. The Shop app and Shop.com may start driving traffic to your online store.

2How it works: the 2 changes

Shopify Payments stores Other payment providers stores (newly eligible under change ①) Updated eligibility requirements (Change ②: all stores) See the Help Center for details Meets Doesn't meet Listed on Shop Potential traffic from the Shop app / Shop.com Shop Campaigns available only with Shopify Payments Not listed until requirements are met Items to address can be found in the Shop channel
Change ② applies to all stores, including those using Shopify Payments . In other words, even stores that were previously listed won't be listed unless they meet the updated requirements.

3What differs depending on whether you use Shopify Payments

ItemStores using Shopify PaymentsStores using other payment providers
Listing on Shop (before) Eligible Not eligible
Listing on Shop (from now on) Eligible if they meet the updated requirements Eligible if they meet the updated requirements
Shop Campaigns Eligible if they meet the updated requirements Not eligible
Traffic from Shop Not stated (likely unchanged, but not explicitly mentioned) New Online stores may start receiving traffic from the Shop app / Shop.com
Checking eligibility status Both can check it in the Shopify admin under the Shop channel , anytime

4How to check eligibility status (3 steps)

1

Open the Shopify admin

Go to the Shop channel under Sales channels.

2

Check eligibility status

Shows whether your store meets the listing eligibility requirements. You can check it anytime.

3

If ineligible, check the action items

What needs fixing is shown in the same place.

Stores that meet the requirements are listed on Shop. Stores that don'twon't be listed until they do(once they do, they'll be listed).

5What the article covers / doesn't cover

Covered

Explicitly stated

Stores not using Shopify Payments can now be listed
Updated listing eligibility requirements for all stores
Non-Shopify Payments stores aren't eligible for Shop Campaigns
Stores that use Shopify Payments and meet the requirements are eligible for Shop Campaigns
Eligibility status and action items can be checked in the Shop channel

Not covered

What this article doesn't say

The specific updated requirements (it only refers to the Help Center)
What changed from the previous requirements
Which countries and plans are covered
Retrieving eligibility status via API / webhooks
Expected traffic volume

Check the specific requirements in "Shop eligibility requirements" in the Shopify Help Center. This article alone doesn't tell you what you need to meet.

65 key points for developers

1. Listing eligibility is no longer tied to the payment provider

Shopify Payments is no longer required to be listed on Shop. As far as listing goes, "switching to Shopify Payments to get on Shop" is no longer a valid reason.

2. Already-listed stores need to recheck too

The updated requirements apply to every store. Stores that don't meet them won't be listed, so check your status in the Shop channel.

CAMP

3. Listing and Shop Campaigns have different requirements

Listing is available regardless of payment provider.Shop Campaigns require using Shopify Payments and meeting the requirements. If you're planning ad campaigns, your choice of payment provider matters.

API ?

4. Status can only be checked in the admin (no API mentioned)

The Shop channel is the only place mentioned for checking eligibility status. No API is mentioned for monitoring multiple stores at once, so that needs separate research.

5. Be ready to measure a new traffic source

According to the article, non-Shopify Payments storesmay start receivingtraffic from the Shop app / Shop.com to their online store. Reviewing your referral analytics setup in advance makes the impact easier to isolate (the article doesn't explain how to measure it).

73 practical use cases

Other payments Shop
USE CASE 1

Launching a Shop listing for a store not using Shopify Payments

Challenge
Stores that couldn't use Shopify Payments, for example because of payment processor contracts, couldn't be listed on Shop until now.
Action
Check eligibility status in the Shop channel → resolve the listed action items to meet the requirements.
Impact
Get listed on Shop without changing your payment setup, and expect traffic from the Shop app / Shop.com (traffic volume not stated).
Tech note
Shop Campaigns is not included. Treat this as a listing-only measure.
USE CASE 2

Check active clients for "dropped listings"

Challenge
Stores already listed on Shop may stop being listed if they don't meet the updated requirements.
Action
Open the Shop channel for each store under a maintenance contract and audit its eligibility status. Send the action items to any store that isn't eligible.
Impact
Catch Shop traffic quietly stopping before it goes unnoticed.
Tech note
The admin is the only verification method mentioned. Plan to make this a recurring, manually run check.
Listing Campaigns
USE CASE 3

Use "Will they use Shop Campaigns?" as the deciding factor when recommending a payment provider

Challenge
For new builds and replatforms, you need to decide between Shopify Payments and another payment provider.
Action
Frame it this way: "For a Shop listing alone, any payment provider works" and "To also use Shop Campaigns, you need Shopify Payments."
Impact
Clearly explain the payment choice based on how much the client wants to use Shop as a customer acquisition channel.
Tech note
Either way, the store must meet the updated listing eligibility requirements.

8One-line summary for proposals

"Listing on Shop is now possible regardless of payment provider . However, the requirements have been updated for all stores, so
first check eligibility status in the Shop channel. To use Shop Campaigns as well, you need Shopify Payments."